Ever since Aunt Jemima got her pearl earrings makeover, we thought it was inevitable other breakfast time friends would want to keep up with her and follow suit.We understand we are a little late for this to be fast breaking news, but the gent on the package of Brawny paper towels got a major makeover in the past two years.He had two minor makeovers since his debut in 1974 (in right of the photo – his shirt was changed to blue denim in 2000. The original is below at left), but otherwise has maintained his recognizable mustache and his pine trees. In the meantime,
fashion trends came and went. He somehow resisted feathering, “hair band rocker hair,” spiked hair, skater bangs, the return of the flat top, the caesar and any other men’s coiffure trends between now and then. He might not have been on the cutting edge, but you could depend on him to be a constant that never changed.
Now, he has been madeover. In fact, it is not a makeover but someone has been recasted. He is now cleanshaven, has dark gelled hair and has a more muscular physique.
This may or may not be a good business move. In fact, with all of the trends making folks nostalgia for times past, and for the 70s inspired fashion that many shops are carrying, Brawny should have considered returning to the original 1974 version as a “collector’s issue.” I bet sales would go through the roof with folks thinking they had the next Quisp on their hands. Or maybe not….
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